Now more than ever it is important to create content specifically for the platform it will be uploaded on. During my time creating and producing assets for the Growth Marketing Team at Root Insurance. I created, produced, and animated the following content. I worked with Instagram and Facebook influencers to generate videos showing them using the Root app and its many features. I then compiled those videos and decided what 3d renders I could create to compliment and help explain some of the content the creators referred to in their original videos. The result is a series of high performing ads that feel more organic to these social platforms and result in longer viewing sessions and higher click rates.